Sans Normal Asgem 6 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Celex Grotesk' by Designova, 'HF HySans' by HyFont Studio, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, signage, editorial, presentations, branding, clean, neutral, modern, friendly, legibility, versatility, neutrality, clarity, geometric, rounded, even, crisp, open.
A clean sans with smooth, geometric construction and rounded curves balanced by straight stems and flat terminals. Stroke thickness appears even throughout, with generous counters and a consistent rhythm across uppercase, lowercase, and figures. The uppercase set reads structured and stable, while the lowercase stays simple and highly legible, with clear bowls and straightforward joins. Numerals are clear and contemporary, with rounded forms and uncomplicated silhouettes that match the letterforms.
Well-suited for interface labels, product copy, and general-purpose text where neutral clarity is needed. It also works effectively for signage and wayfinding thanks to its open forms, and for presentations and brand systems that need a modern, unobtrusive sans with consistent readability across sizes.
The overall tone is modern and matter-of-fact, with a friendly approachability coming from the rounded shapes and open apertures. It feels impartial and utilitarian rather than expressive, aiming for clarity and calm visual presence in continuous text.
The design appears intended as a dependable, contemporary workhorse sans: geometric enough to feel modern, but moderated for comfortable reading with open counters and steady spacing. Its straightforward shapes prioritize clarity and consistency over decorative character.
Curved letters like C, G, O, and S show smooth, controlled arcs, while diagonals (A, V, W, X, Y) keep a crisp, engineered feel. Spacing appears even and comfortable in the sample text, supporting both short headlines and longer lines without looking tight or airy.