Sans Normal Imram 10 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, kids branding, stickers, playful, friendly, bubbly, chunky, soft, friendly impact, playful branding, soft display, rounded, blobby, puffy, cartoonish, bulky.
A heavy, rounded sans with inflated, pillow-like strokes and fully softened corners throughout. Curves dominate the construction, with large bowls, small-ish apertures, and compact internal counters that read as punched-out openings inside dense black forms. The proportions lean broad and stable, with a tall lowercase presence and simple, monoline structure that keeps rhythm even across words. Numerals and punctuation follow the same squashed, rounded geometry, emphasizing mass and softness over precision.
Best suited for short, high-impact settings such as posters, playful headlines, packaging, and branding where a friendly, chunky voice is desired. It also works well for logos, product names, and social graphics that benefit from soft, rounded shapes and strong fill.
The overall tone is warm, humorous, and approachable, evoking candy-like softness and kid-friendly energy. Its extra-rounded shapes and dense silhouettes feel casual and expressive, more about charm and impact than neutrality.
The design appears intended to deliver maximum friendliness and visual weight through inflated curves and simplified forms, prioritizing a cute, approachable personality and strong headline presence.
In text, the tight apertures and small counters can reduce clarity at smaller sizes, while the bold silhouettes hold up strongly in large settings. The rounded joins and terminal treatment create a cohesive, toy-like texture that stays consistent across uppercase, lowercase, and figures.