Sans Normal Otbut 11 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Baseface' by Attractype, 'Innova' by Durotype, 'Alexandar' by JMA, 'Applied Sans' by Monotype, 'Few Grotesk' by Studio Few, and 'Helserif' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, friendly, playful, retro, punchy, approachable, soft impact, retro charm, friendly display, playful voice, rounded, soft, bulbous, bouncy, chunky.
A heavy, soft-edged sans with rounded terminals and subtly flared stroke endings that create an inked, slightly blobby silhouette. Curves are generous and full, with wide bowls and smooth joins that keep counters open despite the dense weight. The overall rhythm feels lively and uneven in a deliberate way, with small asymmetries and swelling corners that suggest a hand-shaped or rubber-stamp influence while remaining clean and upright.
Best suited for short-to-medium display settings where warmth and impact are needed, such as headlines, posters, packaging, and brand marks. It also works well for kid-friendly or casual editorial callouts, and for attention-grabbing UI labels where a soft, inviting voice is preferred.
The font projects a cheerful, informal tone with a nostalgic, mid-century display feel. Its cushioned shapes and rounded finishing give it a welcoming personality that reads as fun and confident rather than strict or technical.
Likely designed to deliver strong visibility with a gentle, characterful texture—combining bold presence with rounded, approachable shapes. The aim appears to be a modern-friendly display sans with retro charm and an easygoing, conversational tone.
Capitals are compact and sturdy, and the lowercase maintains clear differentiation (notably in forms like a, g, and e) with friendly, rounded details. Numerals match the same soft, inflated construction, making mixed text-and-number settings feel cohesive.