Sans Normal Apbev 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Shape' by Brink, 'Noir' by Mindburger Studio, 'Santral' by Taner Ardali, 'Gordita' by Type Atelier, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, packaging, modern, neutral, clean, friendly, functional, clarity, versatility, neutral tone, contemporary feel, systematic geometry, geometric, open apertures, large counters, rounded forms, straight terminals.
A clean, geometric sans with generous width and large open counters. Curves are built from near-circular bowls and smooth arcs, paired with straight verticals and horizontals for a crisp, even rhythm. Stroke weight is consistent with minimal modulation, and joins are tidy and unembellished. Terminals are predominantly straight-cut, while key rounds (C, G, O, Q, S and lowercase bowls) stay smooth and spacious for clear letterforms at a range of sizes.
This font suits interface labels, product and corporate branding, and general-purpose editorial typography where clarity and an even typographic color are priorities. Its open counters and broad shapes also make it a good candidate for signage and packaging that need quick recognition at a distance.
The overall tone is modern and matter-of-fact, leaning toward a friendly neutrality rather than a technical austerity. Its broad proportions and open shapes give it an approachable, contemporary voice that reads as straightforward and dependable.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency through geometric construction and spacious internal shapes. It aims to perform reliably in everyday typography while maintaining a modern, approachable character.
The figures and capitals share the same sturdy, open construction, supporting consistent color in mixed alphanumeric settings. Spacing appears comfortable, and the wide forms create a stable, slightly expansive texture in lines of text, especially noticeable in the sample paragraphs.