Sans Normal Eklem 7 is a light, narrow, medium contrast, italic, normal x-height font.
Keywords: magazines, headlines, branding, packaging, posters, elegant, editorial, refined, contemporary, poised, modernity, readability, editorial tone, sleekness, slanted, airy, calligraphic, crisp, clean.
This typeface is a slanted, clean-lined design with smooth, oval-driven curves and a gently tapered stroke feel. Forms are relatively open and uncluttered, with rounded bowls, modest terminals, and a consistent rightward lean that gives the text a forward rhythm. Capitals are streamlined and simple, while lowercase shapes remain compact and legible, with single-storey constructions visible in letters like “a” and “g”. Numerals follow the same restrained, rounded logic, keeping a cohesive texture across mixed-content settings.
It suits magazine and article headlines, pull quotes, and brand voice applications where a sleek, contemporary slant adds character without becoming decorative. It also works well for packaging and poster typography that needs an elegant, streamlined look, and for UI or product typography in short bursts where a refined tone is desired.
The overall tone is polished and modern, with a quiet sophistication that reads as editorial rather than utilitarian. Its slant and controlled curves add a subtle sense of motion and finesse, making it feel more expressive than a neutral text face while staying composed and professional.
The design appears intended to offer a modern, streamlined voice with built-in dynamism from its slant, balancing clarity with a subtle editorial flair. It prioritizes smooth curves, controlled simplicity, and a consistent rhythm to stay readable while still feeling stylish.
In running text, spacing appears even and the silhouettes stay smooth, producing a tidy, continuous line. The italics-like posture is integral to the design rather than an afterthought, and the restrained detailing helps maintain clarity at display and short-text sizes.