Slab Square Afmug 2 is a bold, narrow, monoline, upright, tall x-height font visually similar to 'Winner' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, industrial, athletic, vintage, authoritative, poster-ready, impact, space-saving, sturdiness, clarity, display, condensed, slab-serif, blocky, square-ended, high-contrast corners.
A condensed slab-serif with sturdy, nearly uniform stroke weight and emphatic square terminals. The letterforms are tall and compact, with tight interior counters and crisp right-angled joins that create a rigid, engineered rhythm. Serifs read as short, block-like brackets with flat ends, and curves (such as C, G, O, and S) are squarish and controlled rather than fully round. Lowercase follows the same condensed, vertical logic with simple, structural shapes and minimal flourish; numerals are similarly narrow and sturdy, built for impact and consistent texture in lines of text.
Best suited to headlines and display settings where space is tight but impact is needed—posters, signage, labels, and bold brand marks. The condensed build also works well for packaging or editorial headers that need a dense, confident typographic voice.
The overall tone is utilitarian and confident, evoking workwear labeling, athletic lettering, and mid-century display typography. Its dense proportions and hard edges give it a no-nonsense, institutional feel that reads as strong and direct at a glance.
The design appears intended to deliver maximum presence in a compact width, combining slab-serif structure with squared, mechanical finishing for clear, forceful display typography. Its consistent stroke and simplified details prioritize strong silhouette recognition and a steady, industrial texture.
In the sample text, the condensed width produces a dark, compact color and strong vertical cadence, helping long lines stay economical without looking delicate. The design relies on squared curves and flat-ended details, which keeps the texture consistent and reinforces its bold, poster-like presence.