Sans Normal Okruh 28 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta Standard PE' by Intelligent Design, 'Kirshaw' by Kirk Font Studio, 'Pulp Display' by Spilled Ink, 'TT Norms Pro' by TypeType, and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, modern, friendly, confident, clean, practical, clarity, modernization, impact, utility, approachability, geometric, rounded, compact, high x-height, closed apertures.
A sturdy, geometric sans with rounded bowls and largely uniform stroke weight. Curves read as circular and well-controlled, while terminals are clean and mostly straight-cut, giving the design a compact, efficient silhouette. Counters are relatively tight and apertures tend to be more closed, which makes the letterforms feel dense and cohesive. Uppercase proportions are broad and stable, and the lowercase shows a high x-height with simple, workmanlike shapes (including a single-storey g), maintaining a consistent rhythm across text and numerals.
Well-suited for headlines, branding, and packaging where a solid, contemporary sans is needed with strong visual weight. It can also work for UI labels, signage, and short informational text where compact, consistent shapes help maintain a clear rhythm.
The overall tone is modern and approachable, with a confident, no-nonsense presence. Its rounded geometry softens the heaviness, keeping it friendly rather than aggressive, while the compact spacing and sturdy forms project reliability and clarity.
The design appears intended as a straightforward, geometric sans that prioritizes consistency and impact: rounded construction for friendliness, compact proportions for efficiency, and simple, sturdy forms for dependable everyday use.
At larger sizes the tight counters and closed apertures give it a strong, poster-ready impact, while in text the dense color creates a solid typographic block. The numerals match the same geometric logic, with smooth curves and stable verticals that keep them visually aligned with the letters.