Sans Normal Hogel 3 is a light, wide, monoline, upright, normal x-height font.
Keywords: ui, branding, signage, headlines, editorial, clean, friendly, modern, calm, technical, legibility, versatility, modern neutrality, soft geometry, clarity, rounded, open, airy, geometric, minimal.
A rounded sans with clean, monoline construction and generous internal space. Curves are built from smooth circular/elliptical arcs, while terminals are softened, often with subtly rounded ends that keep the texture gentle. Proportions feel roomy with broad letter shapes and open apertures; counters in forms like O, e, and a remain large and clear. The lowercase shows single-storey a and g, with simple, straight stems and restrained joins that maintain an even rhythm across words. Numerals follow the same rounded logic, with smooth curves and uncomplicated silhouettes suited to continuous reading.
Works well for user interfaces, product branding, and wayfinding where clarity and a soft modern character are desired. The open shapes and even rhythm also suit short editorial passages and captions, while the broad forms make it effective for headlines and display text that should feel friendly rather than formal.
The overall tone is approachable and contemporary, combining a neat geometric logic with soft edges that prevent it from feeling clinical. Its wide stance and open forms give it an airy, relaxed voice that reads as friendly and unobtrusive in interface and editorial contexts.
The design appears intended as a versatile, contemporary sans that prioritizes legibility through open counters and consistent stroke behavior, while using rounded geometry to convey warmth. It aims to provide a clean typographic voice that stays neutral in long text yet remains distinctive enough for modern brand and interface work.
Spacing appears comfortable and consistent, producing a light, even color in paragraph settings. Distinctive rounded corners and circular bowls give the design a cohesive, system-like feel across capitals, lowercase, and numerals without introducing decorative quirks.