Sans Normal Ifmev 11 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Aksioma' by Zafara Studios and 'Artico' by cretype (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, playful, approachable, hand-drawn, human warmth, informal clarity, expressive display, brand voice, friendly emphasis, rounded, soft, brushy, informal, compact.
A compact, right-leaning sans with rounded terminals and softly tapered strokes that suggest a marker or brush-pen influence. Curves are full and smooth, counters are generous for the width, and joins feel simplified and clean rather than mechanical. Stroke endings are slightly irregular and blunted, giving an organic rhythm, while overall spacing stays even enough for coherent word shapes. Numerals follow the same softened, slightly bouncy construction, with clear, rounded silhouettes.
Works well for short-to-medium display text where a personable voice is desirable—brand marks, packaging callouts, posters, social graphics, and promotional headlines. It can also suit UI accents or labels when a friendly, informal tone is preferred over strict neutrality.
The tone is warm and conversational, with an easygoing energy that reads as modern and informal. Its gentle irregularities and rounded forms add personality without becoming overly decorative, creating a friendly, human presence suitable for upbeat messaging.
Likely designed to blend the clarity of a sans with the warmth of hand lettering, offering a bold, energetic texture that feels approachable and contemporary. The goal appears to be quick visual impact with a human touch, especially in attention-grabbing titles and brand-forward copy.
The italic slant and compact proportions produce a lively forward motion, especially in mixed-case text. Uppercase forms remain simple and sturdy, while lowercase letters lean more handwritten, giving a noticeable but cohesive case contrast.