Sans Normal Uhdal 2 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, confident, modern, approachable, editorial, clean, clarity, approachability, impact, versatility, modernity, rounded, humanist, soft corners, open counters, friendly.
A sturdy, rounded sans with generous curves and slightly softened joins that keep the texture smooth at display sizes. Stroke endings are clean and mostly squared-off, while bowls and apertures stay open, giving letters like C, G, S, and e a clear, breathable interior. Proportions are balanced with a fairly large x-height and straightforward, unembellished forms; the lowercase a is single-storey, and the overall spacing reads even and stable. Numerals follow the same solid, rounded construction with clear differentiation between shapes.
Works especially well for headlines, brand marks, and promotional layouts where a strong, clean sans is needed without a harsh industrial feel. The open counters and smooth curves also make it suitable for packaging, wayfinding, and large-format signage where quick recognition matters.
The face projects a confident, contemporary tone that feels friendly rather than rigid. Its rounded geometry and open forms create an accessible, practical voice suited to modern branding and clear messaging.
The likely intent is to deliver a contemporary, high-impact sans that remains approachable through rounded construction and open letterforms. It aims for dependable readability while providing enough weight and presence for display-driven typography.
The design relies on consistent curve logic across rounds and diagonals, producing a uniform rhythm in longer lines of text. The heavy presence and broad inner spaces help maintain clarity in dense setting and short headlines alike.