Print Tugub 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: children’s books, packaging, branding, posters, greeting cards, friendly, storybook, warm, approachable, casual, handcrafted feel, approachable text, informal warmth, readable charm, soft serifs, rounded terminals, bracketed serifs, calligraphic, lively.
This typeface uses softly bracketed, serif-like strokes with rounded terminals and a gently calligraphic modulation. Letterforms are slightly irregular in rhythm and spacing, giving a drawn, human cadence while remaining highly legible. Curves are generous and open, with subtly varied stroke endings that mimic pen pressure rather than mechanical geometry. The capitals feel sturdy and classical in silhouette, while the lowercase introduces more bounce and unevenness for a relaxed texture in text.
It suits projects that benefit from a friendly, crafted feel—children’s and educational materials, café or artisanal product packaging, and approachable brand identities. It also works well for short-to-medium passages in print or display settings where a warm, human tone is desired.
Overall it reads as warm and personable, with a lightly old-fashioned, storybook tone. The gentle quirks and softened serif details create an inviting voice that feels informal without becoming messy or overly playful.
The design appears intended to bridge traditional serif readability with the charm of informal hand lettering. Its moderated contrast and softened details aim to keep text comfortable and clear while adding personality and a sense of made-by-hand authenticity.
In continuous text the font maintains consistent color and clear word shapes, with noticeable individuality in letters like a, g, k, and y that reinforces the hand-rendered impression. Numerals follow the same soft, slightly calligraphic logic, keeping the set cohesive for mixed text and figures.