Sans Normal Wagif 4 is a regular weight, normal width, medium contrast, upright, short x-height font.
Keywords: body text, editorial, books, magazines, branding, friendly, bookish, classic, warm, approachable, readability, warmth, versatility, subtle character, soft terminals, flared strokes, humanist, open apertures, calligraphic.
A readable roman with gently modulated strokes and softly flared terminals that give many joins a slightly wedge-like finish. Curves are round and open, with generous counters in letters like O, C, and e, while vertical stems stay steady and clean. Proportions are modestly varied—some letters feel a touch wider (notably M and W) while others stay compact—creating a natural rhythm in text. Numerals follow the same smooth, slightly calligraphic construction, with rounded forms and understated detailing.
It performs well in continuous reading for editorial layouts, books, and long-form articles where an inviting texture is desirable. The subtle flare and rounded construction also make it a good choice for branding, packaging, and headings that need a personable, refined voice without becoming ornamental.
The overall tone feels warm and literary, pairing a contemporary cleanliness with subtle traditional mannerisms. It reads as friendly and composed rather than clinical, making it suitable for content that wants clarity without looking rigid.
The design appears intended to balance clean readability with a hint of classical warmth, using soft flares and calm modulation to avoid a purely utilitarian feel. It aims for a versatile text face that remains distinctive through understated detailing rather than high contrast or overt stylization.
Terminals often end in slight flares rather than blunt cuts, which softens the silhouette and adds personality at display sizes. Uppercase shapes stay straightforward and legible, while the lowercase shows the strongest character through its curved joins and gentle stroke finishing.