Sans Normal Amkub 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, modern, neutral, confident, clean, friendly, versatility, clarity, modernity, impact, geometric, even rhythm, closed apertures, large counters, compact joins.
A heavy, geometric sans with smooth, circular bowls and squared-off terminals. Strokes are consistently weighted with minimal contrast, producing dense, stable word shapes. The uppercase set reads wide and steady with simple construction, while the lowercase keeps a straightforward, contemporary skeleton with rounded shoulders and compact joins. Numerals follow the same sturdy, geometric logic, with clear, open interior spaces and a uniform, workmanlike rhythm.
This font is well suited to headlines and display typography where a strong, even typographic color is desirable. It can also work for branding, packaging, and signage that needs a contemporary, dependable sans with clear letterforms. In interfaces, it fits short labels, buttons, and navigation where compact, sturdy shapes help maintain clarity.
The overall tone is modern and matter-of-fact, with a confident presence that feels clear and approachable rather than delicate or expressive. Its solid weight and simple geometry give it a direct, contemporary voice suited to pragmatic communication.
The design appears intended as a versatile, contemporary sans that prioritizes uniform rhythm and geometric clarity for confident display use, while remaining straightforward enough for practical branding and information design.
The design favors round forms and closed apertures, which strengthens color and cohesion in headlines, while still maintaining legibility through generous counters. The sample text shows strong line-to-line consistency and an even texture at larger sizes.