Sans Normal Apbot 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Core Sans C' and 'Core Sans CR' by S-Core and 'Caros' and 'Caros Soft' by cretype (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, neutral, clean, friendly, versatility, legibility, modernity, neutrality, rounded, open apertures, even rhythm, crisp terminals, geometric influence.
This sans serif has a clean, even stroke with rounded, circular bowls and smooth curves throughout. Proportions feel balanced with a moderate x-height, open counters, and straightforward construction that stays consistent across uppercase, lowercase, and numerals. Terminals are crisp and unembellished, with a generally geometric influence tempered by human-readable spacing and clear joins, keeping the overall texture calm and uniform in paragraph settings.
It suits interface and product typography where clarity at a range of sizes matters, as well as editorial layouts that benefit from a steady, low-drama texture. The clean geometry also works well for contemporary branding systems, wayfinding, and presentation graphics where you want modern neutrality with a slightly warm edge.
The tone is contemporary and approachable, with a neutral voice that stays out of the way of the content. Rounded forms and open apertures add a mild friendliness without becoming playful or informal.
The design appears intended as a versatile, general-purpose sans: clear in continuous reading, consistent in rhythm, and contemporary in its rounded geometry. Its emphasis on open forms and restrained detailing suggests a focus on dependable legibility across mixed content.
Uppercase shapes read solid and simple, while the lowercase maintains clarity through generous counters and uncomplicated silhouettes. Numerals appear straightforward and legible, matching the same smooth, rounded geometry seen in the letterforms.