Serif Normal Pokah 5 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Bluteau', 'Bluteau Arabic', and 'Bluteau Hebrew' by DSType; 'FS Sally' and 'FS Sally Paneuropean' by Fontsmith; and 'Ardina Text' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, magazine, book covers, branding, classic, formal, authoritative, literary, headline impact, classic voice, editorial authority, print tradition, bracketed, stately, crisp, calligraphic, robust.
A robust serif with pronounced thick–thin modulation and crisp, bracketed serifs that give strokes a sculpted, engraved feel. Capitals are broad and stable with generous curves and strong vertical stress, while the lowercase maintains a traditional rhythm with a moderate x-height and substantial bowls. Terminals and serifs are sharp yet not slabby, and the overall spacing reads open and confident, especially at display sizes where the contrast and shaping become prominent.
This font is well suited to headlines, decks, and pull quotes where high contrast and bold serifs can create strong hierarchy. It also fits editorial and publishing contexts such as magazine titling and book covers, as well as branding that needs a traditional, authoritative serif with a pronounced presence.
The tone is classic and editorial, projecting authority and tradition with a slightly dramatic, high-contrast presence. It feels suited to established institutions and print-centric design, balancing refinement with a sturdy, headline-forward weight.
The design appears intended as a conventional, print-oriented serif optimized for impact: broad proportions, emphatic contrast, and classic bracketed serifs combine to deliver a familiar literary voice with display strength.
The figures are clear and firmly anchored, and the ampersand carries a decorative, old-style flourish that reinforces the traditional character. In the sample text, the heavy color and contrast create a strong typographic voice that favors prominent settings over subtle, long-form density.