Sans Normal Ririy 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Mazzard Soft' by Pepper Type (names referenced only for comparison).
Keywords: ui text, branding, packaging, posters, signage, friendly, modern, playful, clean, approachable, approachability, clarity, contemporary branding, screen readability, simplicity, rounded, monolinear, soft corners, open counters, humanist.
A rounded, monolinear sans with softly squared terminals and generous curves. Strokes maintain an even thickness throughout, and joins are smooth, giving the alphabet a cohesive, engineered feel without sharp calligraphic modulation. Counters are generally open and circular, with simplified structures in letters like a and g, and a balanced, straightforward numeral set. Overall spacing reads airy and legible, with a calm rhythm and minimal visual noise in text.
This font works well for user interfaces, product branding, and packaging where a rounded, friendly voice is desired. Its even stroke weight and open counters support on-screen and wayfinding use, while the clean geometry makes it effective for headlines, short copy, and contemporary marketing materials.
The tone is friendly and contemporary, with a lightly playful warmth created by the rounded corners and smooth geometry. It feels approachable and informal without becoming novelty, making it suitable for communication that aims to be clear, upbeat, and non-intimidating.
The design appears intended to deliver a modern, approachable sans that remains highly legible while adding character through rounded terminals and simplified letterforms. It balances geometric clarity with a mild human touch to create a versatile everyday typeface for digital and print applications.
Distinctive details include the rounded-rect feel in parts of B and P, the simple single-storey forms in the lowercase, and a clean, uncluttered silhouette across both uppercase and lowercase. The sample text shows stable word shapes and consistent texture at paragraph sizes, with enough openness to stay readable while retaining a soft, modern character.