Sans Normal Semom 9 is a regular weight, normal width, monoline, upright, tall x-height font visually similar to 'Barranco' and 'Without Sans' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, brand systems, signage, headlines, captions, modern, friendly, clean, approachable, neutral, versatility, readability, modernity, approachability, rounded, open apertures, soft corners, high contrast-free, geometric.
A rounded sans with monoline strokes and a gently geometric construction. Curves are smooth and generously rounded, while terminals tend toward soft, slightly flattened ends rather than sharp cuts. Counters are open and circular-to-oval, and spacing reads even with a calm, consistent rhythm across the alphabet and numerals. The lowercase shows a simple, highly legible structure with single-storey forms (notably the a and g) and clear, compact punctuation-like dots on i/j.
Well-suited to interface typography, product branding, and wayfinding where clarity at small sizes and a friendly voice are priorities. It also works cleanly for headlines and short editorial blocks, producing an even, modern texture without calling undue attention to itself.
The overall tone is contemporary and friendly, with a soft, non-aggressive texture that stays neutral enough for everyday UI and editorial use. Its rounded geometry gives it a mild warmth, while the consistent stroke treatment keeps it clean and matter-of-fact.
The design appears intended as a versatile, contemporary rounded sans that balances geometric neatness with softer terminals for an approachable feel. It prioritizes clear counters and uncomplicated forms to support consistent readability across mixed-case text and numerals.
Distinctive cues include a rounded, open-shouldered r, a compact t with a short crossbar, and numerals that keep the same smooth, circular logic as the letters (especially 0, 6, 8, and 9). Uppercase forms remain straightforward and uncluttered, with wide, even curves and minimal idiosyncrasy, supporting a crisp, predictable word shape in longer text.