Sans Normal Arlem 7 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Arpona Sans' by Floodfonts, 'FF Clan' by FontFont, 'Karibu' by ROHH, and 'Gentona' by René Bieder (names referenced only for comparison).
Keywords: ui text, signage, headlines, branding, presentations, clean, modern, neutral, friendly, technical, clarity, versatility, modernity, readability, system design, open apertures, rounded terminals, generous spacing, high legibility, geometric influence.
This typeface is a plainspoken sans with broad proportions and smooth, even stroke weight. Curves are built from simple circular/elliptical forms, producing round bowls and consistent counters, while straight stems stay crisp and vertical. Terminals are mostly clean and gently rounded, with open apertures and a tall lowercase that keeps interior spaces clear. Numerals and capitals share the same steady rhythm, and overall spacing feels generous, supporting readability at a range of sizes.
It performs well for interface copy, dashboards, and other screen-forward applications where clarity and steady spacing matter. The broad shapes and simple geometry also suit signage and short headlines, and it can support contemporary branding systems that need a neutral, dependable sans. In documents and presentations, it maintains a clean, even color across lines of text.
The overall tone is neutral and contemporary, leaning more functional than expressive. Its rounded geometry gives it a mild friendliness, while the steady construction and clean joins keep it feeling organized and technical. It reads as calm and straightforward rather than decorative or retro.
The design appears intended as a general-purpose, highly legible sans that stays visually quiet while maintaining a contemporary, geometric cleanliness. Its proportions and open forms suggest an emphasis on clarity and consistency for everyday reading and informational use.
Lowercase forms show a clear, simplified structure with minimal modulation, and punctuation in the sample text sits comfortably within the same visual system. The wide set and open counters help prevent dark spots in paragraphs, giving text a tidy, even texture.