Sans Normal Budip 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Foreday Sans', 'Prelo Pro', 'Priva', and 'Priva Pro' by Monotype and 'Juhl', 'NuOrder', and 'Regan' by The Northern Block (names referenced only for comparison).
Keywords: ui text, signage, editorial, branding, presentations, modern, neutral, clean, pragmatic, friendly, legibility, neutrality, modernity, versatility, approachability, rounded, geometric, even rhythm, open apertures, high legibility.
A clean, rounded sans with smooth curves and largely uniform stroke weight. Uppercase forms are simple and geometric, with broad, open counters and restrained, straight-sided construction where needed. Lowercase has a contemporary, functional build: a double-storey “g”, a single-storey “a”, compact joins, and straightforward terminals that keep texture even across words. Numerals are clear and uncomplicated, matching the same circular/elliptical logic and steady spacing.
Well-suited to interfaces, dashboards, and product UI where clarity at a range of sizes matters. It also works for signage and wayfinding thanks to open counters and simple silhouettes, and holds up in editorial layouts and presentations as a neutral, readable workhorse. For branding, it fits contemporary, minimal identities that prefer a clean, approachable voice.
The overall tone is modern and matter-of-fact, aiming for clarity rather than personality-driven quirks. Rounded shapes and open forms add a mild friendliness, while the consistent rhythm keeps it professional and unobtrusive in longer passages.
Designed as a general-purpose sans focused on legibility and a calm, modern texture. The rounded geometric construction suggests an intention to feel contemporary and friendly without becoming decorative, supporting both display headlines and continuous reading.
Curves feel carefully controlled and circular, producing a stable, consistent color on the page. The italic is not shown; the presented style reads as straightforward and upright with no calligraphic influence.