Sans Normal Vodom 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FS Millbank' by Fontsmith, 'Priva' and 'Priva Pro' by Monotype, 'Knedle' by Sudetype, 'Gloriola' by Suitcase Type Foundry, and 'Mestre' by Tipotecture (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, friendly, sporty, playful, approachable, retro, attention, approachability, motion, impact, clarity, rounded, soft corners, compact, energetic, chunky.
A heavy, right-leaning sans with rounded terminals and softly squared curves, producing a compact, sturdy silhouette. Strokes stay largely uniform, with gentle modulation coming mainly from angled joins and tightened counters rather than true contrast. The letterforms favor broad bowls and short, thick arms, with smooth curves on C/O/S and slightly flattened, squared-off shaping on corners and diagonals. Spacing reads open and even in text, while the overall rhythm is driven by wide, rounded counters and robust stems.
This font is well suited to short-to-medium display settings such as headlines, posters, packaging, and brand marks where a friendly, energetic voice is desired. It can also work for UI labels or signage at larger sizes thanks to its open counters and simple, rounded shapes.
The tone is upbeat and approachable, with a casual, kinetic slant that suggests motion and informality. Its rounded finish and chunky weight give it a friendly, sporty character that feels contemporary with a mild retro echo, well-suited to attention-getting messaging without feeling aggressive.
The design appears intended as a bold-leaning, rounded italic display sans that combines strong presence with an inviting feel. Its simplified geometry and smooth terminals prioritize quick recognition, consistent color on the line, and a sense of movement for promotional and branding contexts.
Uppercase forms feel compact and stable, while lowercase shows lively, simplified construction with clear, single-storey shapes where applicable and consistently rounded detailing. Numerals match the same soft, sturdy geometry, maintaining legibility through large internal spaces and restrained detailing.