Serif Normal Apma 13 is a very bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, magazine titles, vintage, confident, dramatic, energetic, editorial, display emphasis, vintage recall, expressive texture, bold readability, editorial voice, bracketed, ball terminals, calligraphic, swashy, softened.
This is a heavy, right-leaning serif with pronounced thick–thin modulation and a calligraphic, brush-like stroke flow. Serifs are bracketed and often flare into wedge-like feet, with rounded joins and occasional ball-like terminals that soften the mass. Counters are generally open for the weight, while curves show a slightly sculpted, inked quality rather than rigid geometry. The rhythm is lively and somewhat irregular in a deliberate way, and the numerals match the letters with bold bodies and animated, tapered endings.
It performs best in short-form, high-impact applications such as headlines, cover lines, posters, and packaging where its dramatic contrast and italic energy can be appreciated. It can also work for branding marks and editorial titling where a classic-but-bold voice is desired, while longer body text would benefit from generous size and spacing.
The overall tone is bold and expressive, blending an old-style, vintage flavor with a punchy display attitude. It reads as theatrical and attention-seeking, with a warm, slightly nostalgic personality that feels more headline-driven than strictly utilitarian.
The design appears intended to deliver a conventional serif foundation with amplified weight, contrast, and italic motion for standout display use. Its softened terminals and calligraphic shaping suggest an aim to evoke traditional print sensibilities while maintaining modern punch and immediacy.
In text settings the strong diagonal stress and swelling strokes create a distinctive texture, with prominent entry/exit strokes that add motion. At smaller sizes the dense weight and high contrast can compress interior detail, but at larger sizes the sculpted terminals and bracketing become a key part of the character.