Serif Flared Hares 7 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, book covers, branding, playful, folkloric, retro, whimsical, handmade, display impact, retro flavor, handmade charm, friendly tone, decorative texture, chunky, rounded, flared, wavy, bouncy.
A heavy, chunky serif with softly irregular contours and flared stroke endings that swell and taper into wedge-like terminals. Shapes are rounded and compact, with a gently uneven edge quality that feels drawn rather than mechanically perfect. Counters are fairly open for the weight, and the overall rhythm is bouncy, with subtle width variation from letter to letter and slightly animated curves in bowls and shoulders. The numerals follow the same bulbous, blunted forms, keeping a consistent, poster-ready silhouette.
Best suited to display sizes where the flared terminals and lively outlines can be appreciated—posters, headlines, packaging, and bold branding marks. It can also work for short passages such as cover lines or pull quotes where a playful, handcrafted texture is desirable, but it will be most legible and distinctive when given generous size and spacing.
The tone is playful and folksy, leaning into a retro, storybook energy. Its irregularity reads as warm and human, suggesting hand-crafted signage or vintage display typography rather than formal text setting. The bold massing and lively terminals give it a friendly, slightly mischievous personality.
The design appears intended to deliver a bold, decorative serif voice with a hand-shaped feel—combining sturdy letterforms with flared, tapered endings to create a vintage, characterful display presence. Its goal seems to be instant personality and high impact rather than neutrality.
In longer lines, the dense weight and active contours create a textured color on the page, with word shapes that feel energetic and slightly wavy. Uppercase forms are especially blocky and emblematic, while lowercase maintains strong presence without becoming delicate.