Sans Other Asruk 1 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, packaging, posters, branding, signage, friendly, retro, chunky, informal, approachable, warmth, personality, nostalgia, display impact, readability, soft terminals, rounded joins, ball terminals, ink-trap feel, lively rhythm.
A heavy, soft-edged text face with rounded joins, subtly flared strokes, and terminals that often finish in small bulb or teardrop shapes. Curves are full and slightly squarish in places, giving counters a compact, sturdy feel while keeping edges gentle rather than sharp. The rhythm is lively and uneven in a deliberate way: widths and interior spaces vary from glyph to glyph, and several forms show notch-like transitions that suggest an ink-trap or carved impression. Uppercase forms stay broad and stable, while lowercase letters lean into roundness and stout proportions for a dense, readable texture at display sizes.
Best suited to headlines and short blocks of text where its distinctive terminals and compact counters can register clearly—such as packaging, storefront/signage, posters, and brand marks with a vintage or friendly tone. It can also work for pull quotes or section headers when you want a warm, attention-getting voice rather than a neutral one.
The overall tone is warm and personable, with a retro, handcrafted flavor that reads more friendly than formal. Its chunky shapes and softened details evoke nostalgic print aesthetics—playful, slightly quirky, and confident without feeling aggressive.
The design appears intended to deliver a bold, approachable reading experience with a retro-leaning personality, using soft terminals and lively shaping to stand out in display contexts while remaining legible and cohesive across uppercase, lowercase, and numerals.
Distinctive character comes from the recurring bulbous terminals and the occasional scooped or notched joins, which add texture and help separate shapes in heavier settings. Numerals follow the same soft, sturdy logic, with ample weight and rounded turns that keep them visually consistent with the letters.