Sans Superellipse Ugmen 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'HD Colton' by HyperDeluxe, 'Neusa Neu' by Inhouse Type, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Chandler Mountain' by Mega Type, 'Otoiwo Grotesk' by Pepper Type, 'Tolyer' by Typesketchbook, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, punchy, playful, retro, energetic, impact, motion, friendliness, brand presence, display strength, rounded, oblique, soft corners, compact, high impact.
A heavy, oblique sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and largely uniform, producing a dense, solid color with minimal modulation. Counters are small and rounded, terminals are blunt, and joints are smoothly filleted, giving curves a superelliptical feel rather than circular. Proportions lean compact with sturdy verticals and slightly irregular widths between letters, adding a lively, hand-cut rhythm while remaining cohesive.
Best suited for short, high-impact text such as headlines, posters, sports and event graphics, packaging callouts, and bold logo wordmarks. It performs well when set large, where the rounded corners and compact counters become a distinctive texture, and when used sparingly for emphasis in layouts.
The overall tone is bold and energetic with a sporty, poster-ready attitude. Its rounded geometry keeps it friendly and approachable, while the strong slant and tight counters push it toward action, motion, and emphasis. The result reads as playful and retro-leaning, suited to expressive, attention-grabbing typography.
Designed to deliver strong display presence with a forward-leaning, dynamic stance while keeping the forms friendly through rounded, superelliptical shaping. The consistent heaviness and softened geometry suggest an intention to balance toughness and approachability for branding and promotional typography.
The oblique angle is consistent across uppercase and lowercase, helping lines of text feel fast and forward-moving. Small apertures and dense shapes can reduce clarity at smaller sizes, but they enhance impact in display settings. Numerals match the same chunky, rounded construction and hold up well in large headline use.