Sans Normal Vegoy 7 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'City Boys' and 'City Boys Soft' by Dharma Type, 'Innova' and 'Seconda Soft' by Durotype, and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: ui, branding, headlines, editorial, packaging, modern, friendly, clean, approachable, lively, clarity, modernity, approachability, versatility, motion, rounded, soft, geometric, humanist, open.
A slanted sans with smooth, rounded construction and gently tapered strokes that keep counters open and legible. Curves are broadly elliptical, joins are clean, and terminals are mostly sheared with soft edges rather than sharp cuts. Uppercase forms feel simple and geometric, while the lowercase introduces more humanist rhythm with single-storey shapes (notably the a and g) and a compact, unobtrusive ear on the g. Figures are clear and slightly dynamic in stance, with a curved-foot 2 and 3, a simple 1, and an open, balanced 4.
It suits interface typography, product branding, and short-to-medium editorial text where a clean italic voice is needed without losing clarity. The steady rhythm and open counters also make it effective for headlines, callouts, and packaging copy that benefits from a friendly, modern slant.
The overall tone is contemporary and upbeat, combining a crisp, modern skeleton with softened geometry that feels welcoming rather than technical. The italic angle adds motion and informality, making it read as active and conversational without becoming playful or eccentric.
The design appears intended as a versatile italic sans that balances geometric simplicity with readable, humanist details. Its softened terminals and open forms suggest a goal of maintaining clarity and warmth while still feeling contemporary and efficient.
Letterforms show consistent curvature and spacing, producing an even texture in paragraphs. The uppercase Q has a short, clean tail, and the lowercase j has a round dot and a modest descender, supporting a tidy, understated personality.