Sans Normal Olmeh 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, signage, playful, friendly, casual, bubbly, quirky, approachability, cheerful impact, informal branding, display clarity, rounded, soft, chunky, informal, cartoonish.
A heavy, rounded sans with soft corners and bulbous terminals, built from broad strokes and generous curves. Letterforms show a lively, slightly irregular rhythm with subtle tilt and varied internal shapes, giving a hand-drawn feel while staying clean and solid. Counters are generally open and simple, and the lowercase is compact and sturdy with single-storey forms (notably a and g) and short, thick joins. Numerals are similarly rounded and weighty, with clear silhouettes and minimal detailing.
Best suited to display applications such as posters, headlines, packaging, and storefront or event signage where its rounded weight and playful personality can carry the message. It can also work for kid-oriented materials, casual branding, and short callouts, but is less ideal for long-form reading where the chunky texture may become tiring.
The overall tone is warm and humorous, suggesting approachability rather than strict neutrality. Its slightly bouncy construction and chunky shapes read as kid-friendly and upbeat, with a casual, everyday voice suited to lighthearted messaging.
The font appears designed to provide a friendly, characterful alternative to neutral sans faces by combining sturdy weight with rounded, slightly informal proportions. Its goal is to be immediately approachable and attention-getting while remaining legible and clean in bold, short text settings.
The design leans on strong silhouettes and soft geometry more than precision symmetry, which adds character in display sizes. Spacing appears comfortable in the sample text, and the heavy strokes make it visually assertive; small sizes may feel dense where counters tighten (for example in e, a, and s).