Sans Normal Olluj 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype and 'Exuberance' by T-26 (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, modern, friendly, straightforward, corporate, confident, impact, clarity, modernity, approachability, geometric, rounded, clean, compact, uniform strokes.
A heavy, geometric sans with broadly circular bowls and smooth, continuous curves paired with flat, square-ended terminals. Strokes stay uniform throughout, with minimal modulation and sturdy verticals that give the design a compact, planted stance. Counters are relatively open for the weight, and joins are clean and uncomplicated, producing a consistent rhythm in both uppercase and lowercase. Figures match the overall solidity, with simple, highly legible forms and clear differentiation between similar shapes.
This font performs best where strong presence and quick readability are needed—headlines, short UI labels, packaging callouts, and environmental or wayfinding-style signage. It also suits brand systems that want a modern, friendly voice with solid typographic impact.
The overall tone is modern and approachable, balancing a friendly roundness with a no-nonsense, utilitarian clarity. Its weight and compactness project confidence and emphasis without feeling aggressive, making it read as contemporary and dependable.
The design appears intended to deliver a sturdy, highly legible sans for display-forward settings, using geometric construction and consistent stroke weight to maintain clarity at large sizes and hold up in bold typographic compositions.
Uppercase forms feel stable and blocky, while lowercase shapes keep a straightforward construction that favors clarity over characterful quirks. The punctuation and dot shapes read as simple and functional, reinforcing the font’s pragmatic voice.