Slab Contrasted Egze 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, logos, signage, western, rugged, assertive, retro, industrial, impact, nostalgia, branding, display, blocky, chunky, bracketed, notched, rounded corners.
A heavy, block-constructed slab serif with compact counters, broad proportions, and strongly squared geometry softened by rounded outer corners. Serifs read as thick, rectangular slabs with subtle bracketing, and many joins show small notches or cut-ins that add a stamped, machined rhythm. Strokes are mostly uniform but with enough contrast and shaping to keep interiors open; terminals are blunt, and curves are built from sturdy, squared-off forms rather than delicate arcs. Numerals and lowercase maintain the same dense, poster-like color, with stout bowls and minimal apertures that prioritize impact over finesse.
Best suited to headlines, posters, and signage where its strong slabs and blocky silhouettes can read from a distance. It also works well for packaging, badges, and logo marks that want a vintage or western-industrial flavor, especially in short phrases and display settings.
The overall tone is bold and no-nonsense, evoking frontier signage and vintage display printing. Its chunky slabs and notched detailing create a rugged, workwear feel, while the rounded corners keep it friendly enough for playful retro contexts.
The design appears intended as a high-impact display slab that channels classic western/woodtype proportions with a modern, engineered finish. Its reinforced serifs, squared construction, and notched details suggest a goal of creating a memorable, authoritative voice for bold branding and titling.
At text sizes the dense counters and tight apertures can darken quickly, so it visually excels when given generous size, spacing, or short bursts of copy. The distinctive notched joins become a defining texture in headlines and logos, giving the face a recognizable, branded personality.