Slab Contrasted Pifu 4 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype, 'Equip Slab' and 'Shandon Slab' by Hoftype, 'Weekly' by Los Andes, and 'Paul Slab' by artill (names referenced only for comparison).
Keywords: headlines, posters, packaging, editorial, sports branding, confident, vintage, hearty, workwear, collegiate, impact, authority, heritage, display, clarity, slab-serif, blocky, bracketed, sturdy, compact counters.
A heavy, sturdy slab-serif with broad proportions and a dense, even color on the page. Strokes are largely uniform, with thick, squared slabs and subtle bracketing where serifs join stems. Round letters (O, C, G) are generously wide and smooth, while joins and terminals stay blunt and engineered, giving the design a solid, poster-ready rhythm. The lowercase is compact and weighty, with strong vertical emphasis and short, thick arms and shoulders that keep counters tight at text sizes.
Best suited to headlines, posters, signage, and packaging where a strong typographic anchor is needed. It also works well for editorial headers and pull quotes, as well as sports or collegiate-style branding, especially when you want a classic slab-serif authority with high impact.
The overall tone is bold and assured, with a classic American display feel reminiscent of athletic, editorial, and workwear lettering. Its blocky slabs and compact interior spaces add a no-nonsense, dependable voice that reads as traditional and emphatic rather than delicate or modern.
The design appears intended to deliver maximum presence and readability at large sizes through wide forms, thick slabs, and an even, forceful texture. Its restrained detailing and consistent weight suggest a practical, attention-grabbing display face built for bold messaging.
The figures are robust and highly prominent, matching the caps in visual weight and presence. Spacing appears comfortable for display settings, and the consistent heft keeps lines looking cohesive and impactful in multi-line copy.