Sans Superellipse Hokis 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Mercurial' by Grype, 'Celdum' and 'Metral' by The Northern Block, and 'Crepes' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, sporty, punchy, contemporary, impact, approachability, clarity, modernity, brand emphasis, rounded corners, blocky, compact counters, soft geometry, uniform strokes.
A heavy, geometric sans with rounded-rectangle construction and softened corners throughout. Strokes are uniformly thick with minimal modulation, producing dense counters and a compact internal rhythm. Curves resolve into broad superelliptical bowls, while joins and terminals stay clean and squared-off rather than tapered. Overall proportions favor sturdy, block-like silhouettes that remain orderly and consistent across letters and numerals.
Best suited to large-scale typography where impact and clarity matter—headlines, posters, brand marks, packaging panels, and wayfinding-style signage. It also works well for short UI labels or badges when a bold, friendly geometric tone is desired, especially alongside prominent numerals.
The tone is bold and approachable: energetic without feeling aggressive, and modern without looking fragile. Its rounded geometry adds friendliness to an otherwise strong, industrial voice, giving it a sporty, headline-forward presence.
Likely designed to deliver maximum visual weight with smooth, rounded geometry, balancing strength and approachability. The consistent stroke structure and squared curves suggest an emphasis on high-impact display use and clear, contemporary branding.
Round letters (like O/C/G) read as squared ovals, and many shapes emphasize flat horizontals with softened corners, creating a stable, sign-like feel. The numerals share the same chunky geometry, supporting a cohesive display system for mixed text and figures.