Sans Normal Odbov 16 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Gotham' by Hoefler & Co. and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, punchy, impact, approachability, clarity, modernity, cheerfulness, rounded, soft, sturdy, compact, high impact.
A heavy, rounded sans with broad, smooth curves and blunt terminals that keep counters open even at dense weights. The forms feel built from simple geometric primitives, with circular bowls, wide apertures, and a generally even stroke presence that reads cleanly in solid fills. Uppercase letters are compact and blocky, while the lowercase shows a tall, prominent body with large round dots on i/j and a sturdy, single-storey feel in several shapes. Numerals are bold and friendly, with generous curves and clear interior spaces for strong legibility.
This style excels in headlines, short copy, and display settings where impact and friendliness are both desired—posters, packaging, signage, and bold brand voice moments. It can also work for UI labels and calls-to-action when used at comfortable sizes with ample line spacing.
The overall tone is upbeat and approachable, pairing a friendly softness with assertive mass. It conveys a contemporary, energetic voice that feels welcoming rather than technical, making statements without looking aggressive. The rounded geometry adds a playful warmth that suits casual, optimistic messaging.
The design appears intended to deliver high-impact typography with a warm, rounded personality, prioritizing immediate readability and a contemporary, approachable character. Its simplified geometry and strong weight support attention-grabbing layouts while keeping the tone light and accessible.
In text, the heavy color creates a strong typographic wall, so spacing and open counters play a key role in maintaining readability. The rhythm is steady and consistent, with minimal ornamentation and a clean, modern silhouette that favors clarity over finesse.