Sans Normal Amduh 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Centra No. 1' and 'Centra No. 2' by Monotype, and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: ui text, body copy, signage, presentations, branding, clean, modern, neutral, friendly, utilitarian, legibility, versatility, clarity, neutrality, modernity, monoline, open counters, rounded, crisp, straight-sided.
A clean, monoline sans with straightforward geometry and gently rounded curves. Strokes remain even throughout, with open apertures and spacious counters that keep letters clear at a range of sizes. The capitals are simple and stable with broad, circular bowls (notably in C, O, Q) and plain terminals, while the lowercase leans toward a pragmatic, contemporary build with a two-storey g, compact shoulder on r, and round i/j dots. Numerals follow the same plain, readable construction with smooth curves and minimal quirks.
Well-suited for interface text, product copy, and general-purpose reading where an even texture and clear letterforms matter. It also fits wayfinding and informational signage, as well as straightforward brand systems that need a contemporary, unobtrusive sans.
The overall tone is neutral and modern, with a mild friendliness coming from its rounded forms and unforced rhythm. It feels practical and dependable rather than decorative, aiming for clarity and everyday usability.
The design intention appears focused on building a versatile, modern sans with high legibility and a calm typographic color. Its restrained forms and open counters suggest it was drawn to perform reliably across common editorial and digital contexts without calling attention to itself.
Spacing appears comfortable and consistent in the paragraph sample, supporting smooth word shapes. The design avoids extreme personality markers (no sharp calligraphic modulation or stylized terminals), keeping the texture even and predictable.