Sans Normal Sadun 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, product design, branding, editorial, friendly, approachable, modern, casual, clean, legibility, versatility, modern warmth, clarity, approachability, rounded, soft terminals, open apertures, humanist, even rhythm.
This sans serif has softly rounded strokes and gently tapered terminals that keep the texture smooth and non-mechanical. Curves are clean and open, with generous counters in letters like C, O, e, and a, and a generally even color across lines of text. The forms lean slightly humanist in construction, mixing simple geometric curves with subtle, natural-looking joins (notably in n, m, and r). Numerals are straightforward and legible, matching the letterforms’ rounded, uncluttered style.
It works well for interface text and general-purpose body copy where a neutral, readable sans is needed with a bit of warmth. The rounded shaping also makes it a good fit for approachable branding, product packaging, and editorial layouts that want clarity without a stark, clinical feel.
The overall tone feels friendly and contemporary, with a calm, welcoming voice rather than a strict or technical one. Its softened endings and open shapes give it an approachable, everyday quality that suits conversational copy and brand communication.
The design appears intended as a versatile, modern sans serif that prioritizes legibility and smooth reading while adding a subtle softness through rounded terminals. It aims to feel contemporary and usable across both short display lines and longer paragraphs, with forms that stay clear and friendly.
The lowercase includes a single-storey a and a double-storey g, and the shapes maintain clarity at text sizes due to open apertures and uncomplicated silhouettes. Spacing appears balanced, producing an easy-reading rhythm in the sample paragraph without looking overly tight or overly airy.