Sans Normal Bugoh 13 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: ui text, signage, labels, editorial, presentations, neutral, modern, clean, practical, technical, clarity, space-saving, utility, general-purpose, neutral voice, monolinear, compact, open apertures, straight-sided, round bowls.
A compact, monolinear sans with a restrained, even rhythm and mostly straight-sided construction. Curves are smooth and round, while verticals and horizontals stay crisp, producing a tidy, engineered feel. Capitals read tall and simple, with an angular A and a clean, open C/G; rounds like O/Q are close to circular with a modest tail on Q. Lowercase is straightforward and legible, featuring a double-storey g and a single-storey a, short crossbars, and generally open counters; the i and j use square dots. Numerals are clear and plain, with an open-top 4 and simple, rounded 0/8 forms.
Works well for interface copy, product labeling, and wayfinding where a compact footprint and clear shapes help conserve space without sacrificing legibility. It can also serve reliably in general editorial or presentation settings that call for an unobtrusive, modern sans.
The tone is neutral and contemporary, prioritizing clarity over personality. It feels utilitarian and matter-of-fact, suited to information-forward typography where consistency and quick recognition matter.
The design appears intended as a practical, all-purpose sans that stays visually quiet while maintaining strong character recognition in both display lines and running text. Its compact build and simple geometry suggest an emphasis on efficient, modern communication.
Overall proportions are compact with relatively tight letterforms, but spacing remains readable in text. Stroke endings are clean and unembellished, and the design keeps details minimal, relying on simple geometry and open internal spaces for clarity.