Sans Normal Nalem 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Modica', 'Morandi', and 'Technica' by Monotype and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, playful, punchy, retro, impact, approachability, clarity, modern retro, rounded, soft corners, geometric, compact counters, blocky.
This typeface is built from heavy, rounded geometric forms with smoothly curved bowls and softly chamfered joins. Strokes remain essentially uniform, with large, dark letterforms and tight internal counters that emphasize solidity over delicacy. The shapes lean toward circular construction in C/O/Q and broad, flat terminals in E/F/T, while diagonals (K/V/W/X/Y) are sturdy and simplified. Lowercase forms are single-storey where expected (a, g), with a compact, functional rhythm and a generous, stable baseline presence.
Best suited to display work where impact and clarity are needed at large sizes—headlines, posters, logos, packaging, and bold signage. The dense stroke weight and compact counters favor short text and titling over extended reading, especially in smaller sizes or crowded layouts.
The overall tone is bold and approachable, combining a strong, poster-ready voice with rounded warmth. Its chunky geometry and softened corners create a friendly, slightly retro feel that reads as energetic rather than formal.
The design appears intended to deliver maximum visual presence with a friendly, geometric personality—balancing strong, block-like silhouettes with rounded shaping to keep the tone approachable and contemporary.
The numerals match the letterforms in mass and curvature, with open, legible silhouettes and a consistent, heavy color. Round letters show pronounced interior shaping, and punctuation-like details (such as the Q tail) are simplified and graphic, reinforcing a straightforward, display-oriented texture.