Slab Square Pemi 2 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, branding, sturdy, industrial, utilitarian, confident, retro, clarity, durability, impact, utility, retro flavor, slab serif, blocky, square serif, bracketless, high contrast-free.
A sturdy slab-serif with bold, square-ended serifs and predominantly monoline strokes. The forms favor broad, rounded-rectangle curves (notably in C, G, O, and lowercase bowls) paired with crisp right-angle joins and flat terminals, creating a blocky, engineered rhythm. Counters are open and generously sized, and the lowercase shows a single-storey a and g with compact, squared-off details that keep the texture even in text. Numerals follow the same robust, geometric logic, with simple, legible silhouettes and minimal stroke modulation.
This font suits short-to-medium setting where impact and legibility are key, such as headlines, posters, packaging, and storefront or wayfinding signage. Its robust serifs and open counters help it hold up in display sizes and in bold, high-contrast applications like black-on-white labels or editorial headings.
The overall tone is solid and no-nonsense, with an industrial, workmanlike voice that also reads as subtly retro due to its squared slabs and rounded-rectangle geometry. It feels confident and practical rather than delicate, projecting reliability and clarity.
The design appears intended to deliver a dependable slab-serif voice with clear, geometric letterforms and strong terminals, optimized for clarity and presence. It prioritizes straightforward reading and a durable, utilitarian aesthetic over calligraphic nuance.
Spacing and proportions produce a steady, slightly compact text color where the heavy slabs act as consistent anchors along the baseline and cap line. The design balances squareness with softened curves, avoiding a rigid stencil feel while preserving a strong, machined character.