Slab Square Poki 7 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Bourgeois Slab' by Barnbrook Fonts and 'Vitesse' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, industrial, robust, utilitarian, retro, confident, impact, clarity, ruggedness, blocky, squared, sturdy, compact, mechanical.
A heavy, square-shouldered slab serif with broad proportions and a notably tall x-height. Strokes are low-contrast with blunt, rectangular serifs and terminals, producing a compact, engineered texture. Curves are squared off and corners are often slightly rounded, giving counters in letters like O and Q a boxy, softened-rectangle feel. The lowercase is dense and sturdy, with strong verticals and simple, unmodulated joins; numerals match the same blocky, rectilinear construction.
This face is well-suited to headlines and short blocks of copy where strong presence and immediate legibility are needed, such as posters, signage, and packaging. It can also work for branding systems that want a sturdy, mechanical slab-serif feel, especially when set with generous spacing to keep dense text from feeling overly dark.
The overall tone is tough and functional, with a workmanlike, industrial confidence. Its squared forms and strong slabs evoke mid-century signage and mechanical labeling, reading as straightforward and no-nonsense rather than delicate or expressive.
The design appears intended to deliver maximum impact and clarity through squared geometry, heavy slabs, and a large x-height, balancing ruggedness with consistent, simplified forms. It prioritizes a bold, practical look that reads well in display sizes and holds together in compact, high-contrast layouts.
In text, the tall x-height and wide set create an assertive, high-ink presence with tight internal whitespace and a firm baseline rhythm. The ampersand and punctuation follow the same blunt, squared construction, reinforcing the uniform, utilitarian voice across mixed-case settings.