Sans Normal Boboh 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Arazatí' by TipoType, 'Arazatí' by Underground, and 'Monterchi' by Zetafonts (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, neutral, modern, clean, friendly, practical, legibility, versatility, modern neutrality, approachability, rounded, geometric, even rhythm, open counters, clear numerals.
This typeface presents a clean, rounded sans construction with smooth, near-circular bowls and gently squared terminals. Strokes remain even and steady, creating a consistent color across words and lines. Uppercase forms feel slightly geometric and spacious, while lowercase letters balance roundness with straightforward, utilitarian shapes. Counters are generally open and the curves are controlled, yielding crisp silhouettes at display sizes and a stable texture in text. Numerals follow the same rounded logic, with simple, readable forms and minimal stylistic idiosyncrasy.
It suits interfaces and product typography where clarity and an unobtrusive voice are needed, and it can carry longer passages with a stable, even texture. The rounded, modern tone also fits understated branding, wayfinding, and general-purpose print and digital layouts.
The overall tone is neutral and contemporary, with a friendly warmth coming from the rounded geometry and soft terminals. It feels matter-of-fact and approachable rather than expressive, aiming for clarity and calm reliability in everyday typography.
The design intent appears focused on delivering a versatile, modern sans with rounded geometry, prioritizing legibility and a calm, neutral presence across both display and text settings.
The rhythm in the sample text is even, with clear separation between characters and a steady baseline presence. Round letters like O, Q, and G emphasize the geometric foundation, while punctuation and diacritics appear straightforward and unobtrusive, supporting continuous reading without drawing attention to themselves.