Sans Normal Vedet 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: packaging, posters, headlines, kids branding, social graphics, friendly, informal, playful, casual, approachable, approachability, energy, handmade feel, display impact, rounded, soft terminals, brushlike, slanted, bouncy rhythm.
A slanted, rounded sans with thick, low-contrast strokes and a lively, hand-drawn regularity. Forms are built from broad curves and slightly tapered joins, with soft terminals that feel brushlike rather than mechanical. The overall rhythm is bouncy and uneven in a controlled way, with subtly varied letter widths and a forward-leaning stance that keeps words moving. Counters are generous and open, helping the heavy strokes stay readable while preserving an easy, conversational texture.
Well suited to short-to-medium display settings where personality is a priority: packaging, posters, social graphics, event promos, and casual branding. It can also work for pull quotes or short passages when set with comfortable spacing, but its strong stroke weight and animated rhythm make it most effective for titles and emphasis.
The tone is friendly and upbeat, with an informal voice that suggests spontaneity and warmth. Its rounded shapes and soft endings keep it from feeling stern, while the persistent slant adds energy and a hint of motion. Overall it reads as playful and personable rather than formal or corporate.
The design appears intended to deliver a bold, friendly display voice with a hand-drawn feel, combining rounded geometry with a consistent forward slant for momentum. It prioritizes approachability and expressive texture over strict geometric precision, aiming to keep text lively and personable in branding and promotional contexts.
The figures follow the same rounded, slanted construction as the letters, maintaining a consistent color and presence. Diagonals and curves feel slightly elastic, which gives headlines a distinctive, hand-made flavor even at larger sizes.