Sans Normal Omlaf 22 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Elisar DT' by DTP Types, 'Macho' by Dada Studio, 'Ideal Sans' by Hoefler & Co., and 'Calima' by JCFonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, children’s media, playful, friendly, retro, punchy, quirky, display impact, brand voice, handmade feel, retro flavor, approachability, soft corners, rounded terminals, irregular rhythm, chunky, warm.
A heavy, rounded sans with softened corners and subtly uneven, hand-cut geometry. Strokes are thick and largely monolinear, with broad bowls and open counters that keep letterforms clear at display sizes. Curves tend toward circular/elliptical construction, while straight strokes show slight tilt and width variation that creates an intentionally imperfect rhythm. The overall proportions are compact and sturdy, with generous internal space in characters like O, Q, and e, and simple, robust numerals.
Best suited for headlines, posters, packaging, and brand marks where a friendly, distinctive voice is needed. It can work for short bursts of text such as captions, calls to action, and social graphics, especially when set with comfortable spacing. For longer reading, it’s likely most effective when used sparingly as a display face.
The tone is upbeat and approachable, with a mild vintage sign-painting or cut-paper feel. Its gentle irregularity reads informal and human, adding charm and energy without becoming chaotic. The overall impression is bold and friendly, suited to attention-grabbing, personality-forward typography.
Likely designed to deliver a rounded, high-impact display style with a handmade edge—combining simple geometric construction with slight irregularity to add warmth and personality. The goal appears to be strong visibility and a memorable voice for contemporary branding with a retro-leaning flavor.
The font’s character comes from its controlled inconsistencies—small shifts in stroke alignment, angled joins, and slightly bouncy verticals—rather than from ornament. Curved forms stay smooth and weighty, and the shapes remain legible despite the playful wobble, making it feel confident and graphic.