Sans Superellipse Esruv 3 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, retro, dynamic, confident, friendly, impact, motion, compactness, approachability, display, rounded, condensed, oblique, blocky, smooth.
A condensed, forward-slanted sans with thick, low-contrast strokes and prominently rounded corners. Letterforms feel built from softened rectangles: counters are compact and oval, joins are smooth, and terminals are mostly blunt with occasional gentle curves. The rhythm is tight and energetic, with sturdy verticals and simplified shapes that stay legible under the heavy weight. Numerals match the same compact, rounded construction, keeping a consistent texture across lines.
This font works best for display settings where impact and speed are desirable: headlines, posters, brand marks, and campaign graphics. Its dense, condensed build also suits packaging and apparel-style graphics where space is tight but a bold, contemporary voice is needed.
The overall tone is energetic and assertive, with a sporty, headline-driven presence. Its rounded construction keeps it approachable rather than aggressive, giving it a modern-retro feel suited to bold, kinetic messaging.
The design appears intended to deliver a compact, high-impact italic sans with softened geometry—combining strong, condensed proportions with rounded, superellipse-like forms to create motion and friendliness at the same time.
Capitals are tall and compact, with minimal interior space in letters like B, P, and R, reinforcing a dense color on the page. The slant is consistent and contributes more motion than calligraphic nuance, and the rounded corners prevent the heavy strokes from feeling harsh in large sizes.