Sans Normal Bubab 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Helvetica', 'Helvetica Hebrew', 'Helvetica Thai', 'Helvetica World', 'Neue Helvetica Armenian', and 'Neue Helvetica Thai' by Linotype; 'Balcanica' and 'H Central' by MacCampus; and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: ui text, body text, signage, editorial, presentations, neutral, modern, clean, friendly, functional, clarity, versatility, neutral branding, readability, system consistency, rounded terminals, open apertures, geometric lean, even rhythm, high legibility.
A clean sans with rounded, largely geometric construction and smooth, low-modulation curves. Strokes are even and consistent, with straightforward joins and simple terminals that read as subtly softened rather than sharp. Uppercase forms sit tall and stable with broad bowls and open counters, while lowercase maintains clear differentiation and an even texture in running text. Numerals are simple and utilitarian, matching the overall rhythm and spacing of the alphabet.
This face suits interface copy, product and brand systems, and general-purpose typography where a predictable, clean rhythm is needed. It should perform well in short paragraphs and functional labeling, and it scales comfortably to headings without becoming overly stylized.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its rounded geometry adds a mild friendliness without becoming playful, keeping the voice calm, practical, and broadly applicable.
The design appears intended as a dependable, all-purpose sans that combines geometric clarity with slightly softened details for comfortable reading. It emphasizes straightforward letterforms and consistent spacing to support clarity across a wide range of everyday applications.
The shapes show a consistent circular logic in bowls and counters (notably in C/G/O/Q and the rounded lowercase forms), paired with crisp horizontal cuts in letters like E/F/T. Spacing appears balanced for text use, producing an even gray value across lines.