Sans Normal Lanew 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Firma', 'BR Omny', 'BR Segma', and 'BR Shape' by Brink (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, confident, sporty, friendly, dynamic, loud, emphasis, momentum, approachability, impact, rounded, soft corners, oblique, chunky, compact counters.
A heavy, oblique sans with broad proportions and rounded, softened terminals. Strokes are uniformly thick with minimal modulation, creating dense counters and a strong, blocky silhouette. Curves are built from smooth, circular geometry (notably in C, O, Q, and the bowls), while joins and corners are subtly eased rather than sharp. The overall rhythm is spacious horizontally but visually tight inside the letters due to the weight, producing a compact, high-impact texture in text.
Best suited to display settings where impact and momentum matter—headlines, short bursts of copy, posters, sports and event graphics, and bold branding moments. It can work for packaging or UI callouts when used at larger sizes, where the tight counters and dense weight remain clear.
The tone is assertive and energetic, with a friendly, approachable warmth from the rounded forms. Its slanted posture adds motion and urgency, giving it a sporty, promotional feel rather than a quiet editorial voice.
Designed to deliver maximum emphasis with a fast, forward-leaning voice, pairing robust sans construction with rounded geometry to stay approachable. The consistent stroke strength and broad stance suggest an intention to be highly legible at a glance while projecting energy and confidence.
Uppercase forms read sturdy and uniform, while the lowercase maintains clear, simple construction with single-storey shapes where applicable and a strongly slanted stance throughout. Numerals match the same bold, rounded geometry, keeping a consistent, punchy color across mixed alphanumeric settings.