Sans Normal Armum 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Cirta' by Eurotypo, 'Halifax' by Hoftype, 'Possible' by K-Type, and 'Oslo' by Wilton Foundry (names referenced only for comparison).
Keywords: ui text, editorial, signage, branding, presentations, neutral, modern, clean, friendly, utilitarian, clarity, versatility, neutrality, modernity, geometric, rounded, minimal, even rhythm, open counters.
This typeface is a clean sans with largely geometric construction and smooth, continuous curves. Strokes appear even and steady, with rounded bowls and open apertures that keep counters clear at display and text sizes. Terminals are predominantly straight and crisp, while joins stay simple and controlled, producing an overall uniform texture. The numerals follow the same rounded, straightforward logic, reading clearly without decorative quirks.
It suits general-purpose interface typography, dashboards, and product UI where clarity and steady color are important. The clean shapes also work well for editorial layouts, wayfinding, and corporate communications, and it can support brand systems that need a modern, straightforward sans.
The overall tone is neutral and contemporary, with a calm, unobtrusive presence that feels practical and approachable. Its geometric roundness adds a mild friendliness, while the consistent rhythm keeps it professional and matter-of-fact.
The design appears intended as a dependable everyday sans: geometric-leaning, highly legible, and visually quiet. It prioritizes consistent proportions and clean curves to deliver a stable reading rhythm across both headings and longer text.
Capitals lean toward simple, archetypal forms with generous interior space, and the lowercase maintains a steady, readable cadence. Curved letters (like O/C/G) feel smoothly circular, while diagonals (like V/W/X/Y) are clean and direct, supporting a balanced, modern texture in paragraphs.