Sans Normal Itbor 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Cy Grotesk Std' by Kobuzan, 'Otoiwo Grotesk' by Pepper Type, 'RF Dewi' by Russian Fonts, 'Ordina' by Schriftlabor, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, sporty, playful, impact, approachability, clarity, display strength, rounded, blocky, soft corners, compact joins, high impact.
A heavy, wide sans with rounded geometry and softened corners throughout. Strokes stay even and dense, with generous counters and simplified construction that favors smooth curves over sharp terminals. The overall rhythm is broad and stable, with strong horizontal presence, compact joints, and clean, minimally detailed forms that remain legible at large sizes.
This design suits headlines and short, high-visibility messaging where strong typographic color is desired. It works well for branding, packaging, and signage that benefits from an approachable but forceful presence, and it can add a contemporary, sporty feel to promotional materials.
The font projects a confident, upbeat tone with a friendly warmth coming from its rounded shaping. Its mass and width make it feel assertive and attention-grabbing, while the softened forms keep it approachable rather than severe.
The letterforms appear intended to deliver maximum impact with simple, rounded shapes that stay clean and readable. The combination of broad proportions and softened details suggests a focus on modern display typography that feels bold and friendly at the same time.
Round letters like O and Q read as near-circular with substantial inner space, and the numerals share the same bold, rounded logic for a cohesive set. In text, the large footprint and heavy color create strong line presence and a deliberately loud typographic voice.