Sans Normal Edmom 9 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, marketing, packaging, friendly, modern, casual, clean, lively, readability, approachability, modernity, momentum, humanist, rounded, open apertures, soft terminals, slanted.
A slanted, low-contrast sans with softly rounded forms and a humanist, slightly calligraphic rhythm. Strokes are smooth and fairly even, with gentle modulation mainly coming from the italic construction rather than sharp contrast. Curves are broad and open, counters are generous, and terminals tend to finish with subtle rounding that keeps the texture soft. Proportions feel contemporary and practical, with clear letter skeletons and a steady baseline flow.
Well suited to interface copy, product branding, and marketing materials where a warm, contemporary voice is needed. It also works for short editorial passages, pull quotes, and headings that benefit from an energetic italic presence without becoming decorative.
The overall tone is approachable and upbeat, with an informal slant that adds momentum and a conversational feel. Its rounded shapes and open forms read as friendly rather than technical, while still staying clean and modern.
The design appears intended to provide an everyday italic sans that stays highly readable while adding warmth and motion. Its rounded geometry and open counters suggest a focus on clarity and friendliness for modern, mixed-use typography.
The italic angle is consistent across capitals, lowercase, and figures, giving lines of text a cohesive forward motion. Numerals and key shapes maintain the same rounded, open construction, helping mixed content feel unified.