Sans Normal Kegog 3 is a bold, narrow, low contrast, italic, short x-height font visually similar to 'Aspira' by Durotype and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, assertive, punchy, impact, space saving, speed, headline emphasis, clarity, oblique, compact, rounded, geometric, blocky.
A compact, oblique sans with heavy, even strokes and rounded outer curves. The letterforms feel built from simple geometric masses—elliptical bowls, smooth shoulders, and straight-sided stems—kept tightly proportioned for a dense texture. Curves are generously rounded while joins stay firm, giving the shapes a sturdy, slightly streamlined silhouette. Counters are relatively small and the overall rhythm is tight, producing strong word shapes at display sizes.
Best suited to headlines, posters, branding marks, and packaging where a strong, compact voice is needed. It also fits sports and active-themed graphics, signage, and promotional layouts that benefit from a forward-leaning, high-impact sans.
The tone is energetic and assertive, with a sporty, forward-leaning stance. Its bold presence and compact set create a sense of urgency and momentum, reading as contemporary and functional rather than delicate or ornamental.
Likely designed to deliver maximum punch in limited horizontal space, combining sturdy geometry with an oblique stance for speed and emphasis. The consistent stroke weight and simplified forms suggest an intention toward reliable display performance and bold, modern messaging.
Numerals and capitals present as solid, billboard-like forms with simplified geometry and minimal nuance, reinforcing a clean, utilitarian character. Spacing appears geared toward impact, with a consistent, chunky color that holds up well in short headlines and emphatic callouts.