Sans Normal Osbul 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Orgon' by Hoftype; 'Nusara' by Locomotype; 'Akagi', 'Akagi Pro', and 'Anago' by Positype; and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, punchy, contemporary, playful, impact, approachability, clarity, modernity, display strength, rounded, soft corners, stout, compact, high impact.
A heavy, rounded sans with sturdy, compact proportions and smooth, low-modulation strokes. Curves are generously circular and terminals read as softly squared rather than sharp, giving counters a clean, open feel for the weight. The uppercase is broad and stable with simple construction, while the lowercase maintains a straightforward, single-storey "a" and "g" and a short, robust "t" that reinforces the dense texture. Numerals match the letterforms with wide, rounded shapes and uniform heft, producing a consistent, blocky rhythm in text.
Best suited to headlines, posters, and prominent UI or in-app moments where a strong voice is needed. It can work well for branding and packaging that want a friendly, contemporary punch, and for signage or labels where sturdy shapes and quick recognition are important.
The overall tone is approachable and modern, combining softness from rounded shapes with assertiveness from the dense weight. It feels upbeat and friendly rather than technical, with a bold, headline-forward presence that reads as confident and contemporary.
The design appears intended as a bold, versatile sans that balances high impact with approachable rounded forms. Its simplified geometry and consistent stroke treatment suggest a focus on clarity, strong silhouettes, and a modern, upbeat personality for display use.
Spacing and silhouettes create an even, dark typographic color, with minimal internal detailing and a strong emphasis on simple geometry. The design’s rounded joins and softened corners help large sizes feel less harsh while keeping strong legibility in short bursts.