Sans Normal Obgek 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'JAF Bernini Sans' by Just Another Foundry, 'Belle Sans' by Park Street Studio, 'Arthura' by Seniors Studio, and 'Aksen' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, loud, playful, impact, clarity, approachability, modern branding, geometric, rounded, compact, blocky, clean.
A heavy, geometric sans with broad, rounded bowls and thick, even strokes. Counters are relatively tight, giving the letters a dense, compact color at text sizes, while overall spacing remains orderly and readable. Terminals are mostly squared-off with subtly softened corners, and curves feel smooth and circular, creating a consistent rhythm across caps, lowercase, and numerals. The lowercase follows a single-storey approach for forms like a and g, reinforcing a simplified, contemporary silhouette.
This font performs best in display roles such as headlines, posters, packaging, and storefront or wayfinding signage where strong impact and quick recognition matter. It also suits bold brand wordmarks and short UI labels, especially when a friendly geometric tone is desired.
The font projects a bold, upbeat personality with a straightforward, no-nonsense clarity. Its rounded geometry keeps it approachable rather than aggressive, making it feel contemporary and brand-forward. The overall tone is energetic and attention-seeking, suited to messages that should read as confident and friendly.
The design appears intended to deliver maximum visual impact with a clean, geometric construction and approachable rounded forms. It prioritizes bold presence and straightforward legibility for contemporary display and branding contexts.
The numerals match the letterforms in weight and geometry, with large, open-looking outer shapes contrasted by tighter inner counters. In running text, the heavy strokes create strong emphasis and high visual presence, so line length and leading benefit from a bit of breathing room.