Sans Other Asdan 2 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, logos, children's media, playful, bouncy, quirky, friendly, informal, friendly display, handmade feel, humor, approachability, impact, chunky, rounded, cartoony, soft, lively.
A heavy, soft-edged sans with subtly irregular geometry and a gently undulating baseline rhythm. Strokes are thick and largely monolinear, with rounded terminals and occasional wedge-like joins that add a hand-cut feel. Counters are open and generously sized for the weight, and curves (notably in C, G, O, and S) are smooth but not mechanically perfect, reinforcing an organic, animated texture. Proportions run broad with sturdy capitals and compact, steady lowercase, producing a dense, poster-ready color on the page.
This font is well suited to short, high-impact text such as posters, headlines, packaging, and brand marks that benefit from a warm, quirky personality. It can also work for children’s media and casual signage where friendliness and immediacy are more important than strict typographic neutrality.
The overall tone is cheerful and mischievous, like signage for a playful brand or a kid-friendly event. Its slight wobble and chunky forms feel approachable and humorous rather than corporate or formal, giving text a lively, animated voice.
The design appears intended to deliver a bold, approachable sans voice with a handcrafted, animated rhythm. Its wide, rounded silhouettes and controlled irregularities prioritize character and visibility, aiming for memorable display typography rather than quiet body-text restraint.
The numerals are bold and simple, matching the letterforms’ rounded, chunky construction and maintaining a consistent, high-impact silhouette. Spacing and shapes read best at display sizes, where the intentional irregularities and friendly curves become part of the character rather than visual noise.